Content Density in Media

It is the volume taken up in the feed by duplicate news produced on the same topic, mostly with the same words.

When an event takes place, different publishers constantly using agency texts exactly by copying them instead of doing their own original research creates a massive content density. This annoying situation persistently causes the different headlines that constantly appear before people to actually be copies fed from a single source.

Example: Ten sites, thought to have different views, publishing a text consisting of the exact same words by copying it.

Go deeper

The low cost of digital publishing encourages multiplying content rather than producing content. Content density is information inflation. The copy-paste method taking the place of original journalistic activity causes the disappearance of different perspectives. Algorithmic analyses can filter information repetition by detecting these repetition clusters, but the root of the problem lies in the economic model of the media. This structure, where quantity is rewarded over quality, exposes the reader not to new information, but to noise.